Help staff in retail stores understand the complicated
'control' technology in Umbro's sport apparel.
They can then pass that knowledge on to customers.

Everyone else uses graphs & whizzy graphics.
Everyone else uses really big words.
So we create a character called 'Control Freak'.
Who talks us through everything.
Without graphs, whizzy graphics or really big words.

Illustrations by Paul Davis.
Winner of 5 awards, including 1 Design Week Award.

Umbro / Control Book